Top 10 Tips to Grow Small Business Using Salesforce


You must have heard of Salesforce CRM but unsure about its benefits? Or you are confused what Salesforce does exactly for your business? You must be thinking in your mind either it is suitable for your small business or not? If you have any of these questions in your mind then this post is for you.

If you have heard of Salesforce cloud-based CRM but not able to understand its benefits completely then you are not alone but we frequently hear this fact from users. This is true that small businesses grow or expands faster. It takes a lot of efforts in completing your journey from start-up to an enterprise leader. With the right tools and techniques, this is possible to take your small businesses to new heights like never before.

Grow Small Business through Salesforce

Salesforce is one of the perfect choices that drive growth and prosperity. This is a leading CRM system that has lots to do. It will help you to stay connected with your customer and helps you to come at the top in this competitive age. The major benefit of this CRM system is exceptional customer experiences that are taken as the primary goal for any business.

The next confusion is Salesforce hits big town only but this is not true because it is equally suitable for small businesses too and capable to fulfill complex needs across all industries. Here, we will discuss ten popular ways how can you grow or prosper your small business.

Top 10 Ways to Grow Small Business Using Salesforce

Infographic Top 10 Ways to Grow Small Business Using Salesforce

1). Get a 360-degree view of your customers

Salesforce stores every customer interaction in the system and history is quickly available to marketing reps whenever needed. They start from the same point where the discussion was left earlier. They can check about customer interests, what he purchased in the past, the reason for previous calls and much more.

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Whenever a customer calls to Company, it does not matter who is going to answer his call but the conversation will be started from the same point where it was left earlier. Certainly, it will void waste of time and promises delighted customer experiences too. This is way, how small businesses can be pretty certain of their growth in the budget by keeping their customers happy.

2). Generate most potential leads

With the help of Salesforce, you can always generate the potential leads that are suitable for your business and increases Company revenues too. It also helps you to identify new market prospects and retaining existing customer base too. It signifies that the overall closure of deals would increase and the process can be made even faster and more effective.

3). Elaborate the customer interests

A business can grow or liquidate based on your customer response and interests. So, this is necessary to understand your customer interests before you expand your product range. For this purpose, you can use Salesforce Einstein technique to analyze the existing data and derive meaningful insights that can help you in understanding customer interests and desires.

4). Automate the marketing campaigns

Gone are the days when marketing activities were performed manually. Today, market campaigns are personalized and automated to simply the overall customer journey. There is Salesforce Marketing cloud that takes care of various marketing activities and allows you to focus on right customer interests while customer base is growing continuously. This is a win-win choice leveraging marketing campaign with current business activities and increases the overall business productivities up to 50 percent or more.

5). Design apps within minutes

Today, every business needs an app either it is small or big. The applications are designed with different objectives like staff management, product promotions, deal closures etc. But it takes a lot of money and time. This is not possible for a start-up to invest a heavy amount in beginning.

The best solution is optimizing Salesforce1 app development framework where apps can be designed within minutes or you can use previously designed apps too that matches your business needs. This process not only saves your money but your precious time that can be further invested in other useful things.

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6). Salesforce communities

Next is Salesforce communities where you can turn your customers into leads. You need to create your own Salesforce community with the help of Salesforce community cloud and engage as many users as possible. Stay connected with your customer and answer each of their queries immediately. It will give you an opportunity to understand your customer behaviors and concerns too.

7). Deliver personalized services

Providing personalized customer experiences always give a competitive advantage to small businesses. Every customer connected with your business should feel important and each of his queries should be resolved immediately. The personal level of services not only generates new leads but helps in retaining existing customers too.

With the help of Salesforce, you can always take your personalization efforts to the next level to make them even more amazing. This is possible through automation tools, data analysis techniques, AI techniques etc. This is easy to manage by IT team as well.

8). Meet changing customer expectations.

One of the biggest challenges that are experienced by every customer is keeping up with changing customer expectations. In the modern world, the expectations of customers are changing every minute. This is not possible to grow with old business tactics and product. You need to innovate yourself with the passage of time.

All of these things can be managed quickly through Salesforce that helps you to stay connected with your customers all the time in the cloud space. You have the opportunity to satisfy their needs at every turn and convert them into business.

9). Seamless Customer Experiences

With Salesforce Lightning you can design interactive apps or UI where customers can navigate in a hassle-free manner. In the busy world, no one has time to understand your complex business idea. You need to keep it simple as much as possible. This can be achieved with Salesforce Lightning framework that makes UI more interactive and easy to navigate.

10). Make more informed decisions

With Salesforce automation techniques, you can quickly decide where you need to improve and where you are getting success. When all this information is available on your fingertips then keeping your customer happy would not be tough anymore. You can look into the future and be proactive. You can anticipate sales forecasts too with right business tools and informed decisions.

Hope you agree with the above ideas on how to grow and your small business using Salesforce. With the help of these tips, you can not only expand your business but take it to the new heights and become successful in a short timeframe.

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