As per the reports of Radicati Group, on an average, 204 billion emails are sent per day. No wonder email marketing and email communication has become a must for every company. The nascent step of every digital campaign, online marketing etc is to send out emails. Email is one powerful weapon which if used properly can yield results beyond expectations.
As the name itself suggests, the emails that are sent to a large recipient group. It is the first step towards a communication wherein you wish to receive sign-ups for future communications. Usually, mass mailing is not a very great option to get a good conversion rate but if they are done as a pylon for either a permission-based system or an opt-in system, recipients may tend to sign-up for a further or future communication with you.
A very obvious answer to that question would be to increase your email’s open rate. The email world basically follows three step code, which is either “Open Click Toss” or “Open Click Convert.” If you need more conversions you definitely need more opens. Here is some fascinating data that can help you understand the need of resending unopened emails.
Now, studies have indicated that once you resend a mass email to the particular recipients who did not open your email the previous time, these stats have improved in the following manner-
If we see them together we can see a clear improvement of about 8-10%. That, my dear friend, is a lot!!
You can clearly see that the stats have improved greatly when the emails were resent to the recipients who did not open it the first time.
If you had used an HTML email template which was created in Salesforce to send the mass emails then, Eureka!! You are lucky as you can totally resend the email only to those recipients who did not open it the first time.
Follow the steps given here to resend the unopened emails using Salesforce-
Many of the small and medium-sized companies are still using the old school methods of indulging in email marketing by way of sending emails through their email accounts such as Gmail, Outlook, Yahoo Mail etc. if you wish to resend emails, in that case, you would need a mail tracking software. For example, if you are using Gmail you can simply use Mail Track and the built-in reading receipts option for Outlook and so forth. In this case scenario, you will have to assign a person whose job is to keep a track of the emails that you have sent so far.
This person will create a list of all the recipients who did not open the email and then target them again. You can divide the task between two teams like one for tracking and one for resending emails or hand over the reins to one team altogether. This method is slow and extremely time-consuming. Do not forget that in the world of marketing, time is money!
Email marketing and communication is a great way to generate revenue and drive online campaigns. This is possible only when it works. There is absolutely no gain out of sending emails that simply end up in trash folder or spam folder. You invest your time and effort in spinning up an email that will engage your recipient instantly. Why would you want to give up that easily? You now already know that it can make a good difference to your revenue. Do not give up! Track your email reports, resend those emails and do the best you can to get the most out of that email drive.
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