How to Integrate Artificial Intelligence and Salesforce CRM?
Technology is evolving in a fast manner these days. Today everything and every device are connected through the internet. Presence of around 3 billion internet users, around 6 billion connected devices and 5 billion mobile users have created a huge information interaction network. But this is just a beginning and the user can get even better and most integrated platforms.
Artificial intelligence has become a big business. In 2016 the market value of Artificial Intelligence and Salesforce CRM together is around $7.9 billion that is expected to touch $46.3 billion by 2021. Salesforce Integration of Artificial Intelligence Capabilities for CRM and Salesforce CRM will have a major impact on economics and business ROI.
Through this blog post, we are going to define and discuss artificial intelligence and CRM systems.
Artificial Intelligence can be used in many ways by companies to improve customer relationship management. One among that is through Chatbot (small programs that can be integrated with the messenger or messaging apps).
Earlier chatbots were mostly used just to display greeting messages to the customers, but now they can do even more. Chatbots can assist the customers to place and process their order. These chatbots are designed by using AI technology.
Artificial Intelligence can also help companies in designing their personalized marketing campaigns. By learning from the past
Salesforce CRM users are already enjoying the benefits of IoT and Artificial Intelligence. Modern CRM users are expecting cutting edge and seamless benefits of Artificial Intelligence to provide improved customer experience. Salesforce CRM provides better customer interaction and Artificial Intelligence is a key player that can make these interactions even smarter. The Artificial Intelligence platform of popular Salesforce CRM are:
Sales, service and marketing all ways of customer interaction through a CRM can be influenced by Artificial Intelligence. There may be a number of smart ways for customer interactions that are powered by Artificial Intelligence, some of the examples that have already been implemented are:
Artificial Intelligence can add value to any Salesforce CRM. Some of the advantageous features offered by Artificial Intelligence to Salesforce CRM can be like:
a). Automated Routine Task
Mundane or regular tasks that are of repetitive nature can be automated with the help of Artificial Intelligence. The tasks that are time-consuming but mandatory like data input and retrieval, call list determination and forecast update can be easily automated. CRM systems are capable to learn more about the pattern and preferences of customers, so they are capable to recommend and implement new processes for the users. This way now the Sales reps will not have to spend much time in managing customer information and they can focus more on building a customer relationship, lead generation
b). Virtual Assistant
Artificial Intelligence can transform CRM systems as a virtual assistant of the Sales reps through which they can become more productive. Their virtual assistant can automate a number of tasks like emails, customer response, data capturing activity and follow-ups.
Artificial Intelligence enabled CRM systems can access client data like their demographic condition, web behaviour etc. Even just by injecting advance intelligence Sales reps can conduct sales conversations more smartly. The intelligent assistant can even generate quotes and respond to emails as well.
C). Improved Lead Customization and Segmentation and Prioritize the Leads
Through intelligent and proactive algorithms one can easily segment the audience as per their gender, interest, purchase history, web behaviour and many other attributes. Artificial Intelligence-assisted CRM can take its own decision based on the past purchase history and decision patterns to qualify the leads. Even CRM systems can generate personalized messages to deal in the best way with customers. The campaign information can be conveyed to them at right time and through the right channel. This way the Sales reps can get a high lead score and prioritize them. Along with the lead prioritization, AI based Salersforce CRM can also suggest the next steps to close the leads.
CRM systems are able to analyze data, customer account, policies
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