Pre-defined templates and visual editor is already available for you to create a landing page for your business instead of worrying about the HTML coding aspects for the landing page creation. Form submission will help you automate the sending of notifications to the sales representatives and thereby resulting in effective lead scores. Specific campaigns can be directly linked to the landing pages by means of calculating the marketing ROI.
Search Campaigns features a single cohesive interface for viewing all the search campaign data. You can connect Pardot with Google Adwords account for keeping track of the prospects generated towards your website through paid search campaigns. User preferences can be better understood by associating the search queries with specific prospects.
Using Pardot’s landing page testing, you can choose the best landing page for your business by testing multiple iterations for the same landing page. You can run A/B testing, test the headlines, images, offer types and form fields etc using multivariate testing. By using this methodology, you can maximize the conversion rates by converting the prospects in to your customers through better landing page experiences.
Choose from 36 pre-built attractive email templates to create a professional looking email designed to attract your prospects using WYSIWYG Email Editor. The email templates can be further customized for your brand by easily including the header images, logos and customizing the font colours to match your brand identity. The email editor from Pardot also consists of an email scheduler which helps you to send the right messages at the right time.
With Lead Qualification, you can assign point values for the prospects actions that are more relevant for your business. The overall score will highlight how interested those prospects are in your product. You can also check whether the prospects match your ideal profile by comparing the lead grading with lead scoring.
In Prospect Activity Tracking, you will be able to browse through the pages visited by the prospect, the files that have been downloaded and email correspondence using Salesforce Pardot application which would provide you with a detailed overview of the prospects. You can also provide more attention to leads that are viewing the price page of your products or downloading a buyer’s guide about your product.
Know the origin of your best and worst leads through Closed-Loop Reporting. Reports can be scheduled and dynamic graphs can be created with the help of Pardot’s integration and GoodData which helps in manipulating the data for custom reports. With Pardot and Salesforce, we will help you view a number of opportunities that are tied to your campaigns including the campaign ROI and the average cost per customer.
Lifecycle Reporting check the effectiveness of your sales and marketing team by analyzing how they are collaborating together. You can also have a detailed view regarding the areas that need improvements, areas that are operating effectively as expected and areas where the prospects are getting stuck. Furthermore, you can take a view of how much time the prospects are spending in each stages of the sales cycle.
The desktop application from Salesforce Pardot also known as LeadDeck provides you with real-time alerts automatically about the important prospects and visitor activity. Relevant messages would be sent to the important prospects at the right time through automatic notifications. The prospects and their activities can be monitored using customizable interface from LeadDeck. You can always access the information of prospects at your fingertips with a simple click and the prospect record in Salesforce would be displayed for you.
Search Reporting is another key feature in Salesforce Pardot solutions from JanBask. Google AdWords costs would be integrated with Salesforce opportunity data using Search Reporting for enhanced paid search campaigns. The paid search reporting from Salesforce Pardot helps you calculate cost-per-opportunity and cost-per-sale and is not just limited to cost-per-click and cost-per-conversion. Opportunities created can then be tracked using paid search reporting in addition to tracking the value of those opportunities and the revenue generated from those opportunities.