Utilize Google’s native authentication to safely connect your Marketing Cloud and Google Analytics 360 records. This integration empowers you to follow and break down journey activity through your Google Analytics account without help from specialized help or administrations.
Alter the voyage parameters to annex to URLs in messages you make in Marketing Cloud. This combination gives adaptability that empowers you to cling to your association’s advertising estimation methodology. You decide the URL labels and how information is gathered and exhibited in the adaptable Google Analytics reporting dashboard.
Presently, you can get to unified cross-channel execution information in Journey Builder and effortlessly track your showcasing effort’s viability. Adventure Analytics controlled by Google Analytics 360 joins Marketing Cloud email abilities and Google Analytics 360 conduct information into a solitary dashboard. Likewise, you can follow your promoting effort’s viability crosswise over perspectives in your record for the date range you select. View and think about how Goals arranged in Google Analytics 360 perform, alongside E-business, Email Performance, and Site Usage information.
Here is a screenshot of the integration page taken from the website of Salesforce.
There are basically four steps to this Integration, they are:
Google’s native authentication process makes a secure connection between your Marketing Cloud and Google Analytics 360 records and sets viewing authorizations for your reports.
Pursue these means to choose the records, properties, and views to track utilizing the Google Analytics 360 integration with the Salesforce Marketing Cloud.
Pursue these means to design the UTM parameters to add to links in your content. The framework applies these parameters over all email joins sent in a voyage. For instance, on the off chance that you send five messages from a journey, each link incorporates the equivalent UTM parameters.
1. Expand the Tracking Settings segment.
2. Click Edit Parameters.
Design authorization to get to Google Analytics 360 reconciliation highlights to clients you select. This undertaking requires administrator role permissions.
Finish the means to Assign a Role and Permissions to a Marketing Cloud User from the Users Screen.
Google Analytics 360 dashboard empowers you to see venture execution against the objectives you set an email and site measurements across the board in one place. customize the view to show the measurements that matter the most to you. All that you have to do is to execute the integration smartly.
Hire a Salesforce integration expert because there is a myriad of things that can go wrong and you should not take any chances when it comes to such an important integration.
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