There was a time when content was considered as a vital factor in the internet. But now, things have changed and context is more important than content. This means, you will have to understand the purpose with which users are visiting your website. By understanding the context of the website visit users make, you will be able to provide personalized services for them. The most popular way of understanding the context is through audience targeting which allows you to classify site visitors according to the purpose of their visit. Thus you can display them the content which would be helpful for them.
Salesforce CRM is the most popular system which helps you gain a lot of information about customer preferences and the purpose of site visit they make. CRM is also a system wherein companies store information regarding the business contacts and also additional information such as the type of industry the business contacts are dealing with, the products they are trying to sell in the market and the local contacts they have with users within the organization. Audience targeting is done effectively by IT consulting companies that offers specialized Salesforce consulting services.
A cloud-based system with a varied number of different APIs is what Salesforce provides companies with. The benefits include enhanced integration with any other system. Selection of the available APIs depends up on the use case. For getting information about each of the individuals towards the site, Salesforce queries would be performed quickly and synchronously. Of the available APIs, two of the APIs are considered to be most popular. They are REST and SOAP APIs. If you are looking forward for strongly-typed access to Salesforce objects, then SOAP would be the right choice. However one of the drawbacks of SOAP is the need to import SOAP service’s contract and thereby creating classes out of it.
The objects in the Salesforce would be queried using a query language also known as Salesforce Object Query Language. This query language would be used to recover the fields that are required for use in Audience Targeting. The Salesforce Object Query Language statements would be then sent to Salesforce with the help of REST API. It has to be understood that several authentication mechanisms are supported by Salesforce.
Some of the things to remember include:
After setting up the Salesforce Environment, the audience targeting rule will have to be implemented. The steps would include the below-mentioned following.
The audience targeting rule would be specifically designed to query the Salesforce Account objects. If new opportunities associated with a user are emerging, then a separate rule will have to be created. It is also necessary for a user to be logged in with an email address so that Salesforce Consulting Company can take a look in Salesforce using the email address. It is desirable to cache the values and query Salesforce on a regular basis for each user.
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