Small businesses usually don’t prefer buying advanced CRM tools as they are expensive and difficult to manage by the team. Salesforce changed the scenario with the launch of Salesforce Essentials offering best features as needed for small-sized industries. With the help of Essentials, small businesses had the same capabilities as large industries to work smarter, sell faster and grow quickly without any scalability issues. Also, the small sales reps would have access to Salesforce innovations like Trailhead, Lightning, and the AI capabilities.
According to Fortune 500 Companies, these are small-sized industries that help to run the economy. If there are no small-scale businesses then the country may lose 46 percent of its private sector value and more than 30 percent of its export value. The contribution is quite attractive but overlooked generally.
Initially, Microsoft, Salesforce, and other giant Companies launched advanced CRM system that was not suitable for small businesses and they were not capable of addressing needs of small businesses efficiently. As a result, when there is no efficient CRM system is available to small industries, they are wasting 25 percent of their total time in managing data manually.
Obviously, the manual data storage could not help businesses to grow at all. So, what is the solution and how to automate the business operation for small businesses? You will get the answer as you will go through the post and check out each of the sections deeply.
In this post, we will discuss why small businesses don’t prefer advanced CRM solutions, what is Salesforce Essentials used for and how Salesforce Essentials bring advanced CRM capabilities to small businesses. Let us start with each of topic one by one.
Here, are some most common and solid reasons why small industries don’t like to prefer advanced CRM solutions.
Microsoft, Salesforce and other leading vendors initially launched advanced CRM solutions that are quite costly and not possible to manage by small businesses. They need an easy solution that can add up quickly and save them thousands of dollars a year
When you switch to a new tool or technology, you have to give proper training to your team. For advanced CRM system, training costs and the associated time are quite higher that cannot be managed quickly by the small-scale industries. They need a solution that can be implemented and understood in short time span only.
An advanced CRM solution designed with the investment of billion dollars could not be simple to deploy for average marketers. No small-scale business would ever like to throw complexity into its business process and the process is pretty annoying too.
Although not as powerful as advanced CRM system yet there exists CRM solutions that can address the needs o small business at much lower subscription and training costs. They are quite simpler in use and deploy. This is the reason why small-scale businesses are happy to pay for a CRM that is simple and offers multiple benefits to them.
Salesforce Essentials are one of them that is launched with an objective to deliver advanced CRM solutions to most of the Fortune 500 Companies. With the help of Essentials, small businesses had the same capabilities as large industries to work smarter, sell faster and grow quickly without any scalability issues.
There are two popular reasons why Salesforce Essentials are actually needed by small-scale industries. Firstly, it is able to address the needs of small business. Secondly, the small sales reps would have access to Salesforce innovations like Trailhead, Lightning, and the AI capabilities.
With Salesforce Essentials, the implementation of newer technologies would be easier and it is quite simple in use. Any businesses especially that are the novice to CRM systems need simplicity and proper guidance. The user interface of Essentials is quite interactive and Trailhead offers proper usage guidance and you can analyze or plan business campaigns with Einstein capabilities. In this way, Essentials are the powerful solutions to manage the needs of small businesses.
The reason for the popularity of Salesforce CRM system is Trailhead which is a free interactive learning program integrated for Essentials as well. According to the Salesforce CEO, this was necessary to make the setup process easier for novice users.
When any business wastes its time in manual entry of data then it wastes time that could be utilized in identifying new business opportunities. Einstein AI is the solution that can be used to automate business process and various sales activities too. Also, you can connect with customers automatically with the help of a calendar and active capture feature.
Just like the setup process, the simplicity of any technology is equally important. This is the key requirement when evaluating any new technology. With the Lightning framework in Essentials, customers will feel connected and this is easy to streamline business processes too.
Further, when it is combined with innovative apps then businesses can manage its sales conversations more effectively like never before. The opportunities or leads can be managed anywhere anytime when you are on the go.
And the last or most important feature is scalability. Any CRM system that can address the scalability issue is usually loved by the organizations. With the Salesforce essentials, all of the business needs are managed effectively yet other issues are handled properly. Even if small businesses want to scale, they can do the same anytime. In this way, Salesforce Essentials bring advanced CRM capabilities to small businesses when they are planning to switch to a modern CRM.
With this discussion, this is clear that Essentials are tailored to unique needs of small businesses. This is affordable, the training is free and easy to manage, and the platform is quite intuitive, powerful and simpler in use. If you want to switch to a modern CRM system with manageable subscription costs, less training expenses and simpler interfaces then nothing is better then Salesforce Essentials. If still on the fence then hire Salesforce implementation partner right away and get expert consultancy that is necessary for small business success.
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