Law Firm Website Maintenance — Case Study

79% Hire Whoever Answers First

Their Missed Calls Were Becoming Lost Cases. Here's How We Fixed It.

79% of people hire the first attorney who answers. When a call goes to voicemail — because you're in court, in a deposition, or with a client — most callers just hang up and call the next firm on Google. Here's exactly how JanBask helped one boutique law firm capture those moments instead of losing them, with a system that layers onto their existing office line.

Get the 60-Second Blueprint →
<60 Sec Missed-Call Response Time Instant text-back the moment a call is missed
40% More Leads Captured From calls that used to go straight to voicemail
45% More Organic Search Traffic Local search rankings recovered and growing
Client
Boutique Law Firm
Industry
Legal Services & Lead Response
Timeline to Results
40% more leads captured in 60 days
Service
Website Maintenance & Support

Every Missed Call Was Turning Into a Lost Case

In court. In a deposition. With a client. Every time this firm's phone rang and went unanswered, there was a good chance that caller was already dialing the next attorney on Google. Here's what changed — and why it matters.

What Our Client Said
"

I couldn't answer every call — I was in court half the day. I had no idea how many of those voicemails just never got a callback in time. JanBask set up a system that texts the caller the second we miss them, before they can even dial the next firm. It's eliminated the phone tag entirely, and we're capturing cases we used to lose without ever knowing it.

FA
Founding Attorney, Boutique Law Practice
Legal Services Practice
Legal-Aware Web & Lead Response Engineering We understand how fast legal leads decide — most callers hire whoever answers first, not whoever does the best work
We Fix What's Actually Losing You Cases Every missed call, broken page, and ranking drop traces back to a specific, fixable cause — we find it and close it, not paper over it
One Point of Contact, Not a Call Center A single engineer who knows your intake flow, your office line, and your marketing calendar — not a rotating help desk
See How We Can Do the Same for You →
The 4 Problems We Solved

The Issues That Were Costing Them Clients

Select a challenge below to see what was happening, how we approached it, and the measurable outcome it produced.

The Problem

A Phone Line That Sent Cases Straight to Voicemail

Every time a call went unanswered — because the attorney was in court, in a deposition, or with a client — that caller had a good chance of already dialing the next firm on Google. 79% of people hire whoever answers first, and this firm had no way to know how many of those callers never called back.

  • 35% of incoming calls going to voicemail during business hours
  • No way to know how many missed calls turned into lost cases
  • Callers hanging up and searching for the next firm within minutes
  • No system in place to re-engage a caller the moment they were missed
How We Fixed It

Immediate Engagement: Instant Text-Back & Mobile Intake Link

We layered an "Immediate Engagement" system onto the firm's existing office line. The moment a call goes unanswered, the caller instantly receives a text with a mobile intake link — locking the lead down before they can call a competitor.

  • Instant text-back triggered the second a call is missed or busy
  • Mobile intake link lets the caller share case details in seconds
  • Layers onto the existing office line — no new number, no disruption
  • Phone tag eliminated; missed calls now convert instead of disappearing
40%
More leads captured from calls that used to go straight to voicemail
The Problem

Routine Updates That Broke the Pages Clients Were Searching For

Plugin and CMS updates were applied directly to the live site with no testing. One update broke the practice area page templates for over a week — hurting both prospective clients trying to find information and the page's search rankings, since broken pages get penalized twice.

  • Updates applied directly to the live site with no staging environment
  • Practice area and attorney bio pages breaking after routine updates
  • No rollback plan when an update caused a page to fail
  • Broken pages discovered by prospective clients and search engines before staff
How We Fixed It

Staging Environment, Pre-Update Testing & Rollback Protocol

We built a staging environment that mirrors the live site, introduced a pre-update testing checklist for every practice area and intake page, and documented a rollback procedure so a bad update never sits live for long.

  • Staging environment mirrors the live site for safe testing
  • Every update tested against practice area and intake pages before going live
  • Documented rollback procedure — reverting takes minutes, not days
  • Update windows scheduled around press coverage and marketing pushes
0
Client-facing outages since staging and testing went live
The Problem

Search Rankings That Were Quietly Slipping in a Crowded Market

Technical SEO issues had gone unnoticed for months — slow pages, thin practice area content, missing schema markup, inconsistent business listings — while competing firms climbed past them for the exact keywords that used to bring in their best cases.

  • Organic rankings for core practice area keywords slipping month over month
  • Page speed and Core Web Vitals failing on mobile for key intake pages
  • Inconsistent business name, address, and phone number across directories
  • Missing schema markup, so search engines couldn't display rich results for attorney profiles
How We Fixed It

Technical SEO Audit, Local Citation Cleanup & Schema Implementation

We ran a full technical SEO audit, fixed the Core Web Vitals issues suppressing mobile rankings, corrected business listing consistency across directories, and added structured data so search engines could properly display attorney and practice area information.

  • Core Web Vitals brought into passing range on mobile and desktop
  • Business name, address, and phone consistency corrected across directories
  • Schema markup added for attorney profiles, practice areas, and reviews
  • Practice area content rebuilt around the keywords prospective clients actually search
45%
Increase in organic search traffic within 60 days
The Problem

A Website Handling Client Information Without Modern Safeguards

An outdated CMS core, inconsistent SSL renewal, and no clear process for securing confidential intake form submissions left the firm exposed — a real risk to client trust and to the firm's professional responsibility obligations.

  • CMS core and plugins several versions out of date
  • No clear process for securing confidential intake form submissions
  • SSL certificate renewal handled manually and inconsistently
  • No monitoring for suspicious login or access activity
How We Fixed It

Security Hardening, Automated SSL & Confidential Data Safeguards

We patched and updated the CMS and all dependencies, automated SSL renewal, reviewed and secured how confidential intake form data is handled, and added monitoring for suspicious activity.

  • CMS core and plugins updated and placed on a patch schedule
  • SSL renewal automated — no more expiration risk
  • Confidential intake form data handling reviewed and secured
  • Monitoring in place to flag suspicious login or access activity
100%
Of critical security patches applied, zero incidents since
Measurable Impact

60 Days. Real Numbers. No Guesswork.

From search rankings to client inquiries — every metric moved in the right direction.

0%
More Organic Traffic
Search visibility recovered and growing
0%
More Qualified Inquiries
From fixed intake forms and better rankings
0%
Uptime
Through major case coverage and traffic spikes
0%
Faster Page Load
Better Core Web Vitals, better rankings
Before vs After — 60 Days
Failed Intake Form Submissions-95%
BeforeAfter
Average Page Load Time-50%
BeforeAfter
Recurring Website Issues-70%
BeforeAfter
System Health Scores
0%
Organic Traffic
0%
Uptime
-0%
Form Errors
-0%
Recurring Issues
Measured across 60-day engagement period
Our Engagement Model

How We Approach Maintenance & Support

Three phases. Clear deliverables at each stage. You know exactly what's being done and why before we touch a line of code.

Phase 01Week 1

Full Site & Intake Flow Audit

We review your intake forms, hosting environment, CMS/plugin versions, page performance, local SEO health, and security posture — then prioritize fixes by what actually affects client inquiries, not just visibility.

Technical audit Prioritised fix roadmap
Phase 02Weeks 2–8

Stabilise & Clear the Backlog

We work through the intake flow, hosting, security, broken functionality, and SEO issues systematically — testing every change in staging before it touches production. No band-aid fixes.

Tested & documented fixes Weekly progress report
Phase 03Ongoing

Ongoing Support Retainer

Once stabilised, we move to a proactive maintenance model — intake form monitoring, scheduled update windows in staging around your marketing calendar, monthly SEO and performance reports, and rapid response for anything urgent. Your team stays focused on cases, not the website.

Intake form monitoring Monthly health report
Free — No Commitment

Get the 60-Second Blueprint

See exactly how the Immediate Engagement text-back system layers onto your existing office line — and how one boutique firm used it to stop losing cases to voicemail.

No pressure — just the 60-second blueprint, one link, no obligation.

No spam Reply within 24 hrs 100% free
Confidentiality-Aware Engineering
Every fix respects client confidentiality
Legal Web & SEO Specialists
Local SEO, intake forms, CMS — we know law firm sites
Rapid Response SLA
Fast turnaround on critical issues
Dedicated Engineer
One person who knows your site
Common Questions

Before You Reach Out

Straight answers to the questions every managing partner and marketing lead asks us before getting started.

Small website and lead-flow issues rarely stay small in a competitive legal market. Here's what we typically see before a firm reaches out:

  • A call goes to voicemail, and the caller hangs up and dials the next firm on Google instead of leaving a message.
  • An intake form stops working, and nobody notices until a prospective client calls back frustrated — or doesn't call at all.
  • An update breaks a practice area or attorney bio page that clients were actively searching for.
  • Search rankings for your core practice areas start slipping, and competing firms climb past you.

If any of this sounds familiar, get the 60-second blueprint to see how we helped one boutique firm fix it.

  • No — it layers onto your existing office line, it doesn't replace it. Your number, your workflow, unchanged.
  • When a call goes unanswered or the line is busy, the system automatically texts the caller a mobile intake link within seconds — so they can share their case details instead of hanging up and calling a competitor.
  • You keep working — in court, in a deposition, with a client — while the system keeps the lead warm until you can follow up.
  • Get the 60-second blueprint for the exact setup we used and how it connects to your current line.
  • WordPress, custom-built law firm websites, and legal marketing platform migrations — including sites built on or moved off common legal marketing templates.
  • We work with both off-the-shelf CMS platforms and fully custom sites that your current vendor no longer maintains properly.
  • If you're unsure whether we cover your stack, the 60-second blueprint is a low-effort way to start the conversation — no commitment required.
  • Site and intake flow audit begins within 5 business days of engagement kick-off — we don't need months of onboarding to start being useful.
  • If leads are already being missed or something's broken now, we can triage and scope an emergency engagement faster — get in touch and tell us what's happening.
  • The first week is audit-only — we observe, document, and ask questions. No changes are made to your live site until you've reviewed and approved the fix plan.
  • The engagement opens with a defined 60-day sprint to get Immediate Engagement live and the backlog cleared — clear scope, clear deliverables, clear success metrics from day one.
  • From there, support rolls to a month-to-month retainer. A 30-day notice ends it — no multi-year agreement to sign.
  • Firms keep renewing because leads keep converting, not because they're contractually stuck.
  • The text-back setup, the fixes, the documentation — all of it is yours to keep, even if you eventually move on.
  • Most web vendors and SEO agencies sell you either a website or a ranking report. We look at the whole path a client takes to reach you — the phone call, the form, the page, the search result — and fix whichever link in that chain is actually losing you cases.
  • The Immediate Engagement system isn't something a typical web agency offers, because it's not a web problem — it's a lead-response problem. Most vendors won't tell you that missed calls are costing you more than your rankings ever will.
  • You work with the same engineer every time, who knows your intake flow, your office line setup, and why each fix was made — not a rotating help desk that starts from zero each time you call.
  • See more about our Enterprise IT Services capabilities.
  • Pricing depends on how competitive your market is, how much needs fixing, and whether Immediate Engagement is layered in — every firm's setup is a little different.
  • The opening 60-day sprint is quoted as one number up front. Nothing added mid-engagement without you agreeing to it first.
  • Firms typically see the math work in their favor fast — one recovered case usually covers months of the retainer, before counting the leads that stop slipping to voicemail.
  • Get the 60-second blueprint and we'll follow up with a number specific to your firm — usually within 24 hours.
  • Yes — protecting confidential client information is part of our standard approach, not an add-on. Every fix is reviewed with client confidentiality in mind.
  • Our audit covers intake form data handling, SSL/encryption, CMS patching, and monitoring for suspicious login or access activity.
  • We don't replace your bar association's professional responsibility requirements or your own compliance counsel — but we make sure the engineering side doesn't create gaps that put client trust at risk.
Explore The Work

Pick A Story. See The Impact.

Each case study highlights the challenge, the solution architecture, and the measurable outcomes delivered.