What IS CRM? Why DO I Really Need CRM?


CRM is a vital tool for business success and getting popular almost every day due to endless benefits and advantages. If you are not sure how CRM work and why it is so vital for your business and what are the benefits then this blog post is for you. Here you would learn everything that is necessary to know when getting started with the CRM.

Why your Business Needs CRM? What are the Benefits?

  1. Lead Conversion by Up to 30%
  2. Sales By Up to 30%
  3. Sales Productivity by Up to 35%
  4. Customer satisfaction by Up to 35%
  5. Faster Decision-Making By Up to 38%
  6. Revenue By Up to 25%

What is CRM?

CRM means Customer Relationship Management that is needed to store and managed all important information related to the customer like name, address, contact number, email ID etc. Also, it helps in tracking customer activities too like visits, phone details, interactions etc.

When all these details would be available in a single place then you could better manage customer interactions and relationships, prospects, and stakeholders etc. A CRM system helps you in streamlining business processes and boosts the overall profitability of your business.

Why Do I really need CRM?

Running a business without CRM can result in productivity loss and more expenses. CRM helps to simplify the administrative tasks and drives business values in return. Sales reps can generate voluminous data almost every day and this is tough to find meaningful information just by looking at them. Soon, the details are lost and there are chances you have lost a list of potential customers too. So, what is the solution here?

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CRM is the solution that stores all necessary information at one place and derives meaningful insights too whenever needed. Every single detail makes sense to the CRM and it is able to extract the intelligence when business data is stored at multiple locations. Documentation could be hard to analyze that signifies the right support is missing at the right time.

You must be wondering who uses CRM actually?

It can be used across different departments within an organization like sales, service, HR, accounting, marketing etc. It helps every department to manage the customer interactions in the best possible way and drives business success too. It could be related to customers, prospects, stakeholder, suppliers, employees, or colleagues etc.

When all the important details are stored in one place only then you can identify sales opportunities, marketing campaigns, service issues quickly all at one central location. Additionally, all customer data would be available in one place and you can access the details when you need it instead of the location of your team.

With a simple customer dashboard, you will get meaningful insights into customers like history, the status of orders, details of marketing campaigns, customer service issues and more. It clearly proves that you could maintain collaboration across different departments and boosts productivity too.

How does CRM work?

CRM systems help in gaining basic information about the customers, their websites, email addresses, social media accounts and more. The collected information is stored across various communication channels. The CRM tool organizes information over the complete records and helps in gaining better understanding over time.

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Further, one CRM system helps you to connect with other business apps and aids in improving customer experiences too. One CRM system can be connected to other popular business tools, documents, surveys, billing systems etc. and giving you a 360-degree view of each of the customers. Here, is a quick list of CRM benefits for your business –

  • It works on the bottom line of your business directly with proven track of lead conversion, sales, productivity, customer decisions, and faster decision-making capabilities, revenues etc.
  • A CRM system helps to capture new leads quickly and categorize them accordingly. When you focus on the right set of leads and prioritize them, there are chances of closing more deals based on business needs and requirements.
  • When you understand the customer data deeply, it can improve visibility and retain customer up to 33 percent more than usual.
  • With personalized customer services, you can stay connected with customer 24/7 and deliver improved customer experiences like never before.
  • You will get valuable customer feedback to improve the complete range of products and services and identify related gaps too.

Perhaps the most significant development in CRM systems is cloud computing where you don’t have to buy thousands of software or hardware products directly but they can be accessed over the web when you need them. Some of the major benefits of cloud-based CRM for your business include faster deployment, secure environment, automatic software updates, more cost-effective, scalable business solutions, portability, and increased collaboration.

We wish you luck for a successful CRM implementation for your next business project!

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