Modern automotive retail goes beyond just selling cars it demands consistent engagement across customer touchpoints, personalized service, and smart marketing automation. With outdated CRM tools, siloed customer data, and manual outreach campaigns, the retailer struggled to meet evolving buyer expectations and loyalty benchmarks.

This case study explores how a Salesforce CRM transformation helped the client unlock customer insights, streamline service workflows, and deliver data-driven marketing. Key takeaways include:

• How CRM consolidation improved sales team collaboration and lead response times.
• Why personalized marketing automation was key to increasing service appointment bookings.
• The role of real-time dashboards in driving customer satisfaction and retention.