Salesforce marketing cloud integration
Marketing Cloud - Driving Your Customer Journeys on 1 to 1 Basis, Integrating Your Org Data, and Providing Real Time Intelligence. Explore Our Cloud Enquire Now

Salesforce Exact Target Marketing Cloud

Marketing Cloud: Exclusive Platform For Managing Customer Passage

Our Salesforce Marketing Cloud services (formerly ExactTarget®) is all about planning, personalizing and optimizing the passage of your customers by introducing relevant communications in real-time using a combination of customer data and behaviors. It helps you focus on highly relevant communications that can generate business for your brand. With our Marketing Cloud services, you can be assured of enhancing your cross-channel marketing efforts at the same time using a single simple interface for delivering a personalized customer service.


Help Your Customers Move Forward Smoothly

Customers are given the top most priority while on a passage with your brand. We ensure they get the needful information on their interaction across each department within your organization. This includes beginning from online to in-store ranging from sales to customer support. You can also identify what works for your company and what does not for your organization by measuring the business impact and engaging on strategy optimization in real-time.


Seamless Seamless Customer Guidance Methodology

At JanBask, we help you provide a seamless experience for the customers by engaging in a one-to-one conversation and guidance across sales, service and marketing departments. Marketing Cloud helps the right message to reach the right customers at the right time. Thus we help you drive customer satisfaction for your business by enhancing the campaign performance.


Salesforce marketing cloud integration

Implementation of Marketing Cloud

Contact Builder

Integrating customer data from multiple sources for gaining in-depth understanding about customer behaviour and characteristics

Journey Builder

Enables marketers to tailor interactions with customers based on real-time behaviours

Social Studio

Plan, implement and track social media marketing campaigns

Email

Efficiently organize and send emails to the customers based on customer data

Content Builder

Create inspiring messages and intelligent content using drag-and-drop functionality and mobile-optimized templates

Cross-Channel

Consistent consumer experience with a single location for all cross-channel content

Captivating Customers with Email

Online commerce as we know is highly dependent on Email. From basic email marketing to predictive decision making, our marketing cloud services provides a comprehensive solution for your business requirements. You can create an email easily using drag and drop content tools tailored for personalization and pre-defined event triggers etc, thereby automating the important messages across the customer lifecycle. Email campaigns can be further optimized with tabs for real-time tracking and graphical reporting. The presence of email deliverability tools helps you make the most out of emails being sent. Our email marketing solutions are designed to empower your existing and prospective customers across the globe by helping you large amount of emails within shortest span. The powerful email marketing platform in Marketing Cloud allows you to efficiently organize and send emails to the customers. Thus you can send specifically tailored email messages that are based on the customer data by easily filtering the subscriber base.

Harnessing Social Media Marketing

JanBask help you harness the power of social media in marketing, sales and customer service for creating long lasting relationship with customers by using Marketing Cloud platform. You can engage with customers individually after listening and analyzing what they are discussing about your brand and its products. You can also monitor the sentiment of customers, what topics are generating interest among them and thereby evaluate products and service offerings after taking in to consideration the customer sentiment. This helps your business stay ahead of any potential crisis. Furthermore, the Social Studio helps you plan, implement and track social media marketing campaigns. With Social media marketing, you can effectively manage social strategy, create social media campaigns and drive social awareness across different product and brand teams. It is up to you to provide a timely response with your compelling content to each individual customer who is posting the tweet, Facebook posts or status updates. Discussions can be organized quite easily using social automation tools.

Advertising: Configuring and Managing your Advertising Campaigns

Marketing Cloud product services at JanBask are designed to meet your varying advertising campaign requirements. You can reach customers on any device at any time with the help of identity based advertising using social media platforms such as Facebook, Twitter, Instagram and LinkedIn etc. You can create your own digital marketing strategy and transform the advertising approach to align with the digital marketing strategy. We utilize Social.com in creating complex campaigns, facilitating efforts towards the advertising teams and performing reporting and visualization. Social.com helps you to create an optimized advertising approach towards your digital marketing strategy and thereby enhance your business prospects.

Mobile Marketing

Gone are the days when businesses were solely dependent on desktop users. Times have changed and the significance of mobile phones and the mobile users have become an inevitable aspect in the marketing strategy for all kind of businesses. Marketing Cloud is leading the way when it comes to mobile marketing. With marketing cloud, you can send real-time alerts to your customers and transactional notifications can be done with simple mobile messaging. We help you create any kind of mobile messages to meet the specific requirements of your customers with the help of ready to use SMS and MMS templates along with a drag-and-drop interface. It is an era of group messaging applications that is considered to be more effective in bringing productive conversations and with the GroupConnect feature in Marketing Cloud, marketers can take their customer experience by addressing their followers through this group messaging app.

We help you with the following benefits with our mobile marketing strategy.

  •   Driving mobile commerce through enhanced mobile app engagement.
  •   Personalized mobile experience for customer engagement using geo-location technology.
  •   Cross-channel mobile marketing campaigns.
Predictive Intelligence: Making predictions and Automate the Decisions

Customer preferences can have a significant impact in creating lead conversions for your business. The search, click, purchase or opening of the web pages can give a valuable insight about the preferences of each individual customer. Understanding the customer preferences can optimize the interaction by providing the best deal that suits their preferences and thereby enhance your sales prospects. The website is the first point of contact between a customer and a brand. With marketing cloud, a vast number of web marketing tools are available for creating dynamic web pages and optimized content for delivering actionable insights.

Benefits of Cloud Pages

  • Cloud Pages delivers improved online sales, special offer promotions and email list enlargements.
  • Consistent content across the landing pages, mobile apps, Facebook tabs and micro-sites for a seamless shopping experience.
  • Content for applications and websites can be created within a short span without any programming knowledge expertise.
  • Mobile analytics and native web analytics with marketer-centric dashboards for gaining productive insights.

Make Informed Decisions with Customer Data Platform

Customer Data Platform provides state-of-the-art tools for implementing sound and automated decisions. You can find out how effective is your digital marketing campaign and accumulate data about customer interaction and preferences using real-time analytics and actionable insights in Customer data platform. With a single location for all cross-channel content, a consistent consumer experience is assured with Marketing Cloud. Searching and filtering has never been so easier before with the ability to track content and manage content using a single platform.

Customer Data Platform Characteristics

  •   Observing and visualizing the customer data using web and mobile analytics before making it available across Marketing Cloud Messaging Channels.
  •   Contact Builder for integrating customer data from multiple sources for gaining in-depth understanding about customer behaviour and characteristics.
  •   Harnessing Audience Builder tool for segmented marketing campaign list with respect to complex customer characteristics.
  •   Ensuring automatic personalization of each message in the customer journey in real time for individual customers by utilizing the power of predictive intelligence.
  •   Real-time tracking and reporting.

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